Promotion

Maybe the most obvious aspect when we think of marketing is promotion. I like to think of it as the means in which your product or service is placed into the consumers thought. Think of it as a way to plant a seed, you can use a shovel, tractor, lay it on top of the ground, kick some dirt with your foot or any other way to plant a seed if you ponder it you can actually think of a bunch of ways.These all will have initial influence on the seeds success. After that the success of that seed will be determined by mainly a few things. These include location and the support it will receive in that location. To put this into promotional terms say you want to sell skateboards. If you advertise them in lets say Martha Stewart Living you are planting the seed in a terrible way and will not have much success to begin with. Now lets say you plant the seed in a better way like Thrasher Magazine a skateboard magazine that will be much more successful to begin with.. Next we consider location which isn't the actual place of the promotion but, the consumers mind. Since the planting process went well and the seed was planted in a good location it now is in a successful place to grow. A skateboarder is going to give far more consideration and thought to buying a new skateboard as time passes and eventually that plant will grow big enough to be harvested.