Product placement seems to be the wave of the future when it comes to advertising on T.V. Many of these placements are done through negotiation and payment for the advertisement. This got me thinking though part of this placement is due to T.V. shows needing props. Some realistic props are not made by many companies.
Like an apple laptop, there are not very many companies that make laptops therefore apple could be in a position to not have to pay for this. Just by putting a big old apple logo on all their laptops natural non negotiated product placement could happen with no effort by the company. If the show is nationally broadcast this could be a huge expense less promotion. Talk about a deal.This more importantly infers a good strong obvious brand with that one could get this free promotion with no effort.
Here is an example of what I'm writing about
http://money.howstuffworks.com/product-placement.htm
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